I am so excited to be part of the beachculture family, with my latest range hitting the bc loft store in Crown in August.

Iconic Australian retailer beachculture opened its first bcby beachculture retail space at Melbourne’s latest retail precinct, Crown Promenade at Crown Casino on April 20.

The new destination for the style conscious delivers a distinctive “loft” inspired shopping experience that invites you to explore and discover.  Touches of Melbourne cool can be found throughout the store from balcony inspired change rooms overlooking imagery of the CBD skylineto original pieces of local artwork.  A 6 foot Brett Chan canvas currently adds character to the wall of enviable kicks with plans to refresh the space on a regular basis.  

bchouses a broad range of urban, surf and lifestyle branded apparel, merchandise and random artifacts including Lee Denim, Converse, Tigerlily, Brixton, Nixon Watches, Sabre sunnies, Supra footwear, Billabong premium apparel, Deus, Lucky 13, Urge footwear, Cat Hammill Jewellery, Vonzipper, and Havaianas.

The bc by beachculture store is at Shop 114, Level 1 of Crown Casino, Southbank. Visit the blog at www.bcloft.com.au for more pics and information.